I create experiences that connect brand, technology, and people.
27M+ passengers. One connected digital experience.
Transforming JFK Terminal 4 from a collection of static information points into a connected, dynamic passenger experience. Working alongside JFKIAT, my team led the creative strategy, UX, research, and experience design for a digital transformation reaching 27M+ passengers annually—reimagining how travelers receive information, navigate the terminal, and engage with their journey from curb to gate.
One Network. 1,000+ Local Experiences.
A scalable digital signage ecosystem for HNB spanning 1,000+ branches and five corporate offices. A dynamic content program combined seasonal, regional, and national messaging with live data and localized creative, managed through a bespoke marketing portal. The rollout also introduced sensor-triggered drive-thru messaging and interactive branch kiosks, connecting corporate communications with more personalized, efficient customer experiences.
Turning “waiting to be helped” into “shopping while you wait.”
Through research, discovery, prototyping, and iterative user testing, we reimagined how Consumer Cellular customers shop in-store—removing the associate as a prerequisite for getting started and creating a simpler path from exploration to purchase.
Unwrap Innovation
How do you deliver a core brand message, build cross-category awareness and drive sales during the busiest season of the year? For Philips’ “Unwrap Innovation” campaign, we launched Amazon’s first Spotlight ad with both animation and ecommerce built in. Four product categories became one holiday gifting story about Philips innovation, running across Amazon, Fire tablets and the mobile app. The result was a 62% attitudinal lift*, the highest we’d ever seen.
